Every ad type your ad account needs.

60+ Meta ad types with 350+ real examples for SMMA owners and freelance media buyers.

Listicle ad example
Listicle
Product showcase ad example
Product showcase
Myth-fact ad example
Myth-fact
Tier list ad example
Tier list
Brand apology ad example
Brand apology
ASMR ad example
ASMR
Don't buy this ad example
Don't buy this
Cartoon animation ad example
Cartoon animation
Email screenshot ad example
Email screenshot
Comment reply ad example
Comment reply
Handwritten ad example
Handwritten
VSL ad example
VSL

$44 once, tax included. No subscription.

No need to explain why creative diversity matters on Meta.

Creative diversity column in Meta Ads Manager showing High ratings

Here are 3 ways a library of ad types becomes real leverage for a media buyer.

1. Quick wins

Read through all ad archetypes once and outline your (clients') ads for the next month.

Meta Ads Manager ad sets named after ad types with results and cost per purchase

That's an ad account with very high creative diversity.

2. Competitor gaps

Sort your client's competitor ads by ad type. The gaps show up fast: what competitors scale, and what nobody has tested yet. Then you make new ads based on that, not on guessing and cherry-picking.

Competitor ads sorted by ad type in a table

That's my competitors monitoring system.

3. Client outreach

The same gaps make the best opener for a cold email. Pick a small niche, sort the ads of every brand in it by ad type, and see which brands are behind. Then, instead of “we’re a results-driven agency,” you write something like: “3 of your top 5 competitors run VSL ads, and you don’t have one yet. That’s exactly what we specialize in.”

Cold outreach email built on competitor ad gaps

That's my cold email template.

What you get

  • 60+ ad types, static and video, each with why it works
  • real examples, each with an AI editing prompt
  • Free updates whenever I add a new ad type
Ad Archetypes Library preview

$44 once. Lifetime access.

Add hook formulas for $15 at checkout.

FAQ

Is this another subscription?

No. One-time payment, yours forever.

Are you still updating it?

Yes. Whenever I find a new ad type or a reference worth adding, it goes in. You get the updates.

Can I use it for all my clients and my team?

Yes.

Is this the automation from your ads?

No. The library is the taxonomy of ad types the automation is built on.

Will this work for my clients' niches?

Yes. Ad types are structures, not niches. Before/after works for skincare, roofing and SaaS.

How is this different from a swipe file or spy tools like Foreplay or Adspy?

A swipe file is a pile of saved ads. This is organized by ad type, with why each one works and a prompt to make your own version.

Every ad type your ad account needs.